Based in a region prone to poverty and severe drought, this initiative tackles one of the major causes of deforestation in Brazil: illegal logging. The Ceará project has switched the fuel used by five ceramic factories from illegal firewood to agricultural and industrial residues. This biomass would have otherwise been discarded as waste, so the fuel switch not only transforms residues into something useful but also enables many local individuals to make a living - or complement their income – by supplying biomass waste directly to the factories.
Furthermore, the project receives wastewater from a local beverage company to be used in its production process, therefore protecting natural resources by reducing water pollution discharges and the need for water to be removed from natural habit, a especially significant step for a region afflicted by severe droughts.
This project alleviates deforestation, avoids greenhouse gas emissions and promotes a more sustainable supply chain: It does this whilst also improving the livelihoods of local communities and employees. Making good better.
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